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We are going on a Road Trip!
And your Caravan Team has a Road Map for our 2016 road trip. This is going to be a great adventure. Like every good Road Map, we’ll show you where we are now, where we are going and the path that we will take.
First of all, this road trip began in 1990, 25 years ago when we started the longest running espresso bar in Oregon. So, this is just another leg in our journey – one that is filled with confidence, excitement, and readiness. Our adventure in coffee has been rooted in community and seeking quality with respect to all concerned. Our brand and style has changed over the years, from Magic Carpets to Camels, and now the iconic Travel Trailer. All that to say; we are “Well Traveled”.
As we jump into this Road Trip of 2016, you can expect our Mission and Core Values to remain the same. What is changing is a refining of our brand and our business.
We will be releasing a unified theme that will be carried out in our blend names, packaging, web site, and all printed material. We also will be refining our coffee offerings to a smaller number of blends and origins that will allow us to do a better job on presenting the best to you. These transitions will happen over the course of 2016, with an anticipated full release in the winter of 2016.
As an example of this blend refinement, we had 4 different Dark or French Roast styles of coffee that were offered in 2015 and we now have one. Instead of eight different decaffeinated coffees offered, we now have three, of which are all certified organic, fair trade, and naturally processed.
We have also refined our origin sourcing of coffee to selections that are all certified through our strict social and environmental criteria, (see “Statement of Sourcing” at www.caravancoffee.com). We are committed to giving back in a bigger way, both locally and globally. This coming year, our giving commitments include a local chapter of Habitat for Humanity, a Water Sanitation Project in La Plata Colombia and a Socially Conscious Coffee project in Bahia Brazil.
So let’s get rolling down the road for a fun-filled 2016!
– Pete Miller, owner & proprietor